Blog

Thoughts, stories & unsolicited advice

On habit-building, accountability via text, and why we chose to annoy people for a living.

7 min read

Jun 24, 2026

The Habit That Actually Survives Summer Isn't Your Favorite One—It's Your Most Texted One

Let me guess. Somewhere around the first week of June, you made a quiet little pact with yourself. New season, fresh start, this is finally the summer you build the reading habit / morning run /…

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2 min read

Mar 12, 2026

Why We Built a Company That Annoys People on Purpose

Most startups try to make users happy. We decided to make them mildly uncomfortable — and it turns out that's way more effective.

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3 min read

Mar 5, 2026

The Science of Why Text Message Habits Beat Apps Every Time

App fatigue is real. We looked at the research on SMS-based interventions and the results were annoyingly clear.

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3 min read

Feb 24, 2026

I Flossed for 100 Days Straight and All I Got Was Healthy Gums

A first-person account of what happens when you let a text message bully you into dental hygiene. Spoiler: your dentist notices.

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